EPISODE · Jul 2, 2026 · 28 MIN
How Shibumi Shade Took Over the Beach with Dane Barnes
from What’s Up, Wake · host The Publishers of Cary Magazine, Wake Living, and Main & Broad
How Shibumi Shade Became North Carolina’s Unofficial Beach Flag | 10 Years of a Homegrown IdeaAhead of the July 4th beach rush, the episode features Dane Barnes, co-founder of Shibumi Shade, reflecting on the company’s 10-year rise from a DIY, wind-powered shade prototype made from hardware-store materials to a common sight on North Carolina beaches. Barnes explains how he, his brother Scott, and friend Alex—without sewing or product experience—built early shades for their own family trips to Emerald Isle, began taking orders in 2016, and later grew into a Raleigh-based business with defined roles across sales, operations, and marketing. He shares the meaning of “Shibumi,” discusses the Quiet Canopy and the shift from local manufacturing to overseas production, clarifies misconceptions about beach bans, and highlights new products including the Shibumi Chair and the Park Vista shade for grass.00:00 Sponsor Messages01:44 July 4 Beach Setup02:53 Origin Story Prototype05:13 From Hobby to Orders06:15 Meaning of Shibumi06:55 How the Shade Works08:09 Founders and Roles09:51 Manufacturing and Quiet Canopy10:44 Beach Bans Explained14:26 Becoming a Must-Have15:23 New Colors and Editions17:05 Why Raleigh Base18:07 Lessons in Entrepreneurship19:54 New Products Park and Chair23:06 What's Next and Brand Magic24:50 Lightning Round Favorites26:59 Where to Buy Closing
What this episode covers
How Shibumi Shade Became North Carolina’s Unofficial Beach Flag | 10 Years of a Homegrown IdeaAhead of the July 4th beach rush, the episode features Dane Barnes, co-founder of Shibumi Shade, reflecting on the company’s 10-year rise from a DIY, wind-powered shade prototype made from hardware-store materials to a common sight on North Carolina beaches. Barnes explains how he, his brother Scott, and friend Alex—without sewing or product experience—built early shades for their own family trips to Emerald Isle, began taking orders in 2016, and later grew into a Raleigh-based business with defined roles across sales, operations, and marketing. He shares the meaning of “Shibumi,” discusses the Quiet Canopy and the shift from local manufacturing to overseas production, clarifies misconceptions about beach bans, and highlights new products including the Shibumi Chair and the Park Vista shade for grass.00:00 Sponsor Messages01:44 July 4 Beach Setup02:53 Origin Story Prototype05:13 From Hobby to Orders06:15 Meaning of Shibumi06:55 How the Shade Works08:09 Founders and Roles09:51 Manufacturing and Quiet Canopy10:44 Beach Bans Explained14:26 Becoming a Must-Have15:23 New Colors and Editions17:05 Why Raleigh Base18:07 Lessons in Entrepreneurship19:54 New Products Park and Chair23:06 What's Next and Brand Magic24:50 Lightning Round Favorites26:59 Where to Buy Closing
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How Shibumi Shade Took Over the Beach with Dane Barnes
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