How Social Media Changed Healthcare & Advocacy (with Planned Parenthood) episode artwork

EPISODE · Feb 17, 2026 · 34 MIN

How Social Media Changed Healthcare & Advocacy (with Planned Parenthood)

from The Trend Effect · host Caliber

“When someone is reading our tweet in a Senate hearing, we should make sure that tweet is really accurate” - Allison RhoneFor Allison Rhone, the National Director of Social Strategy, Partnerships and Insights at Planned Parenthood, there aren’t too many chill days on the job. Since her start as the Director of Social in 2020, she has faced a pandemic, the fall of Roe v. Wade and defunding measures that have put Planned Parenthood’s clinics in peril. But Allison’s “hope core” enthusiasm combined with rigorous fact checking and team members dedicated to innovation has made this century-old institution more relevant than ever. Allison explains why it’s important to have a healthy fear of the internet, how looking at the comment section can provide better care for patients, and the ways their followers are moving off the platforms and into real advocacy. The Caliber CollectivePlanned ParenthoodCREDITS:Host: Laurel PinsonGuest: Allison RhoneProducer: Amanda CowperSupervising Producer: Kimberly J. AvalosExecutive Producers: Lizzie Gordon and Will Hamnett Editor: Dallin Mello and Karina GuerreroProduction Design: Chloe DevineAdditional Camera: Karina GuerreroHead of Production: Justin GoldbergTheme Music: “Move It” by Jimit

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How Social Media Changed Healthcare & Advocacy (with Planned Parenthood)

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“When someone is reading our tweet in a Senate hearing, we should make sure that tweet is really accurate” - Allison RhoneFor Allison Rhone, the National Director of Social Strategy, Partnerships and Insights at Planned Parenthood, there aren’t too...

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