How Spotify Built a Two-Sided Marketplace

What this episode covers

Episode 37 of Business Models Explained with Fexingo digs into Spotify's evolution from a simple music streaming service to a two-sided marketplace connecting artists and listeners. Lucas and Luna break down how Spotify shifted its business model by introducing direct artist tools like Marquee and Discovery Mode, turning the platform into an auction house for listeners' ears. They explore the tension between user experience and monetization, how the model mirrors Amazon's marketplace playbook, and what it means for the future of streaming. Specific examples include Spotify's 2024 test of Discovery Mode and its impact on artist payouts. A must-listen for anyone curious about platform economics and the hidden mechanics behind your playlists. #Spotify #TwoSidedMarketplace #BusinessModel #StreamingEconomics #MusicIndustry #ArtistTools #DiscoveryMode #Marquee #PlatformEconomics #DanielEk #SubscriptionBusiness #AdvertisingRevenue #MusicStreaming #Business #FexingoBusiness #BusinessPodcast #Economics #Technology Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Business Models Explained with Fexingo: Subscription, Marketplace, SaaS, and Service Companies?

This episode is 12 minutes long.

When was this Business Models Explained with Fexingo: Subscription, Marketplace, SaaS, and Service Companies episode published?

This episode was published on June 7, 2026.

What is this episode about?

Episode 37 of Business Models Explained with Fexingo digs into Spotify's evolution from a simple music streaming service to a two-sided marketplace connecting artists and listeners. Lucas and Luna break down how Spotify shifted its business model by...

Can I download this Business Models Explained with Fexingo: Subscription, Marketplace, SaaS, and Service Companies episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.