EPISODE · Jun 28, 2026 · 6 MIN
How supermarkets use data from loyalty cards
from RNZ - All Programmes
Consumer NZ says supermarket loyalty schemes such as Foodstuffs' Club+ and Woolworths' Everyday Rewards do more than offer discounts, they also collect detailed information about customers' shopping habits. Consumer NZ's Head of Research and Advocacy Gemma Rasmussen spoke to John Campbell.
What this episode covers
Consumer NZ says supermarket loyalty schemes such as Foodstuffs' Club+ and Woolworths' Everyday Rewards do more than offer discounts, they also collect detailed information about customers' shopping habits. Consumer NZ's Head of Research and Advocacy Gemma Rasmussen spoke to John Campbell.
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How supermarkets use data from loyalty cards
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