How supermarkets use data from loyalty cards episode artwork

EPISODE · Jun 28, 2026 · 6 MIN

How supermarkets use data from loyalty cards

from RNZ - All Programmes

Consumer NZ says supermarket loyalty schemes such as Foodstuffs' Club+ and Woolworths' Everyday Rewards do more than offer discounts, they also collect detailed information about customers' shopping habits. Consumer NZ's Head of Research and Advocacy Gemma Rasmussen spoke to John Campbell.

Consumer NZ says supermarket loyalty schemes such as Foodstuffs' Club+ and Woolworths' Everyday Rewards do more than offer discounts, they also collect detailed information about customers' shopping habits. Consumer NZ's Head of Research and Advocacy Gemma Rasmussen spoke to John Campbell.

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How supermarkets use data from loyalty cards

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This episode was published on June 28, 2026.

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Consumer NZ says supermarket loyalty schemes such as Foodstuffs' Club+ and Woolworths' Everyday Rewards do more than offer discounts, they also collect detailed information about customers' shopping habits. Consumer NZ's Head of Research and...

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