EPISODE · Jan 13, 2025 · 18 MIN
How target knows what you want before you do
from The Power of Habit in English · host Raja Babu
HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO When Companies Predict (and Manipulate) Habits I. Andrew Pole had just started working as a data expert for Target when a few colleagues from the marketing department stopped by his desk one day and asked the kind of question Pole had been born to answer: “Can your computers figure out which customers are pregnant, even if they don’t want us to know?”
What this episode covers
HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO When Companies Predict (and Manipulate) Habits I. Andrew Pole had just started working as a data expert for Target when a few colleagues from the marketing department stopped by his desk one day and asked the kind of question Pole had been born to answer: “Can your computers figure out which customers are pregnant, even if they don’t want us to know?”
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How target knows what you want before you do
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