How Target Used Psychology to Perfect Its Experience

from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Join my free newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: 5 Ways Target Uses Psychology to Perfect Its ExperienceDisclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★

What this episode covers

American discount retailer Target has one of the most valuable and powerful brands on the planet. Their in-store customer experience has been described as a "mild high" by customers. They're so good at getting people to willingly - and happily - spend more than they intended that Urban Dictionary has coined this the Target Effect. In this episode, I'm unpacking the behavioral science and psychology principles that TARGET uses to create that "mild high" that makes people so addicted to their experience.

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How Target Used Psychology to Perfect Its Experience

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This episode is 12 minutes long.

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This episode was published on June 30, 2022.

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