How the Greats Do It: Building Partnerships in Sales with Lance Buchholz

This podcast features Lance Buchholz, a go-to-market executive leading global sales for Blue Triangle. Lance shares his journey into sales, starting with his father's advice to pursue a communication degree in college. He discusses how he fell into sales through a chance encounter with a neighbor who mentored him and helped him get his first job in technology sales. Lance emphasizes the importance of building partnerships and relationships in sales, rather than simply focused on transactions. He believes in treating customers as partners and investing in long-term connections.