How the Mere Exposure Effect Builds Brand Preference Over Time

In this episode of Marketing Psychology with Fexingo, hosts Lucas and Luna explore the Mere Exposure Effect — the psychological principle that we develop a preference for things simply because we are familiar with them. Lucas breaks down the classic 1968 Zajonc study where participants rated Chinese characters more positively after repeated exposure, even when they didn't remember seeing them. They discuss real-world marketing applications: from Coke's relentless visual presence to Spotify's smart use of repeated song snippets in Discover Weekly. Luna pushes back on whether mere exposure can backfire — and Lucas explains the 'too much of a good thing' threshold, citing data from a 2017 study on banner ad frequency. They also touch on how brands like Glossier and Liquid Death have used controlled repeated exposure in niche communities before scaling. The episode ends with a subtle donation pitch tied to the idea that consistent listener support, like mere exposure, builds long-term loyalty. #MereExposureEffect #RobertZajonc #MarketingPsychology #FamiliarityBias #ConsumerBehavior #BrandPreference #CocaCola #Spotify #Glossier #LiquidDeath #RepeatedExposure #BannerAds #AdvertisingEffectiveness #FexingoBusiness #BusinessPodcast #MarketingScience #Persuasion #BehavioralEconomics Keep every episode free: buymeacoffee.com/fexingo