How the Missouri Historical Society’s ‘I am St. Louis’ campaign is building civic pride

Research shows that when people form strong emotional bonds with their home, communities experience greater economic growth, recover faster from natural disasters and foster deeper connection and meaning among residents. The Missouri Historical Society’s “I am St. Louis” campaign seeks to do just that. President and CEO Jody Sowell, alongside STLPR lead producer Luis Antonio Perez, share what they love about St. Louis — and how confronting the city’s darker chapters helps us better understand and approach the challenges we face today.