How The North Face Built a Global Collaboration Machine -...

What this episode covers

This episode of Business Development explores how The North Face turned limited-edition collaborations into a scalable growth engine. Lucas walks us through the numbers: over 50 designer partnerships in five years, 20% of online revenue from drops. Luna asks how they avoided brand dilution when collaborating with streetwear labels like Supreme, Gucci, and KAWS. They discuss the anatomy of a TNF drop: why scarcity works, how they manage retail partners, and the tension between exclusivity and accessibility. Plus, a look at their 'Circular by Design' partnership with the Ellen MacArthur Foundation, and whether the model can survive if every outdoor brand adopts it. Specific, concrete, and forward-looking. #BusinessDevelopment #TheNorthFace #StrategicPartnerships #Collaboration #FashionBusiness #LuxuryStreetwear #BrandStrategy #ScarcityMarketing #RetailPartnerships #Sustainability #EllenMacArthurFoundation #DropCulture #Licensing #CoBranding #FashionCollaborations #PartnershipEcosystem #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations?

This episode is 9 minutes long.

When was this Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations episode published?

This episode was published on June 18, 2026.

What is this episode about?

This episode of Business Development explores how The North Face turned limited-edition collaborations into a scalable growth engine. Lucas walks us through the numbers: over 50 designer partnerships in five years, 20% of online revenue from drops....

Can I download this Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.