How To Acquire a Fanbase and Revenue With a Strategic Marketing Plan With Adam Lieb of Gamesight

Adam Lieb is the CEO of Gamesight, a technology platform driving revenue for games. As a seasoned entrepreneur in the gaming industry — building and selling his first website at the age of 11 — he's developed products, services, and companies that reach billions of gamers. Before Gamesight, Adam was the Founder and CEO of Duxter, a social network for gamers that offered virtual currency for completed social and game-related goals. From 2007-2011, he was the Founder and CEO of Gaming Synergies, a network of over 20 websites servicing gamers with in-house assets, leveling, and coaching in the top MMO and FPS games. In this episode… Congratulations! You've developed a video game you consider engaging and enjoyable. But, with the influx of games on the market, how can you set your product apart from the competition? As with any product launch, you want to devise an impactful marketing strategy. Tactics such as creating a compelling trailer, building a website, and reaching out to relevant media outlets are a sufficient start. You may also consider attending conventions, running ads, or partnering with an influencer. Adam Lieb, a serial gaming entrepreneur who's founded multiple gaming companies, understands the importance of marketing, so he launched a platform dedicated to marketing solutions to drive revenue to newly developed games. His team of experts at Gamesight partners with respected gaming companies worldwide, managing influencer campaigns and analyzing gaming data points. These resources enable them to maximize the effectiveness of your marketing plan In this episode of the Here's Waldo Podcast, Lizzie Mintus welcomes Adam Lieb, CEO of Gamesight, to discuss tactics developers can use to engage their fanbase and foster a successful product. Adam reflects on his entrepreneurial journey, Gamesight's mission, and the inspiration for building the platform. He also addresses the secret behind successful gaming companies and how to determine the best platforms for your video games.