How To Actually Build a Global Brand And Sell It (In Just 7 Steps) | Ben Branson | Seedlip

Get a breakdown of Ben’s brand-building frameworks in my free newsletter: https://bit.ly/4noPRukApply to work with me:https://bit.ly/4oDmAgxBen Branson is the founder of Seedlip - the world’s first non-alcoholic spirit. In this episode, Ben shares how he built a completely new drinks category from his kitchen and turned it into a global brand stocked in 40+ countries and acquired by Diageo.We cover how Seedlip went from an idea in a small kitchen to a movement changing the drinks industry, the creative philosophy that drives Ben’s work, how he blends art and science in brand building, and what’s next for his ventures like Seasn and Sylva. If you’re a brand builder, founder, or creative entrepreneur, this is a masterclass in vision, purpose, and originality.Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooksFollow Callum on socials:Instagram – https://www.instagram.com/thecallumc/TikTok – https://www.tiktok.com/@heycallumX – https://x.com/mcdonnellcallumLinkedIn – https://www.linkedin.com/in/callummcdonnellProduced by 7xContent – make your own Podcast with us:https://www.7xcontent.comFollow Ben:Instagram – https://www.instagram.com/seedlip_benLinkedIn – https://www.linkedin.com/in/benbransonYouTube (podcast) – https://www.youtube.com/@hidden20charityTimestamps:0:00 – Introduction1:34 – The origin story: how Seedlip began in a kitchen garden6:12 – Turning a personal experiment into a global drinks brand11:25 – Naming, storytelling, and the design philosophy behind Seedlip17:18 – What it takes to pioneer a new category in the drinks world23:05 – The moment a huge company came knocking29:42 – Staying true to purpose after acquisition35:26 – The power of restraint: branding lessons from simplicity41:15 – Building brands with emotion and authenticity48:10 – Launching the next generation of purpose-led products55:42 – The tension between creativity and commercial success1:03:38 – What Ben learned from failure and iteration1:12:06 – Designing for meaning, not just marketing1:20:14 – The impact of nature, art, and ritual on creative thinking1:28:45 – What founders get wrong 1:36:22 – The future of non-alcoholic culture and conscious consumption1:42:49 – Final lessons