How to Actually Build Campaigns That Win Today with Tommy Henvey, CCO at Something Different

What happens when a top creative leader walks away from the biggest agencies in the world to build something new?In this episode, we sit down with Tommy Henvey, co-founder and Chief Creative of Something Different, to talk about why the traditional agency model didn't work for him—and what comes next.After leading major campaigns at Ogilvy & Mather, BBDO, mcgarrybowen, and Y&R, Tommy made the leap to build a more agile, hands-on creative agency designed for how brands actually operate today.We cover:How to build campaigns that actually cut throughThe shift from scale → specialization in marketingWhat brands like Spectrum need todayWhy creative leadership still matters more than everIf you’re building a brand, working in marketing, or thinking about the future of creativity—this episode is for you.