How to Apply Behavioral Economics in Marketing with Rory Sutherland of Ogilvy

Rory Sutherland, Vice Chairman of Ogilvy UK and author, talks with Eric and co-host DuBose Cole about everything from payment models to a London shop called Bacon Sandwich. Rory is fascinated by the intersection between behavioral science and advertising. A true advertising legend, Rory's latest book is Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformit (2021).    Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024