How to Attract & CONVERT Customers with Video Marketing
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Summary
To build relationships with your customers, it’s important for businesses to create video content. Share videos regularly and make the customer experience more engaging and helpful. Customers want to see information rather than read it! There are several ways businesses can use videos to interact with customers. Videos can introduce new products, the company’s team, and what services are offered. Videos can also resolve customers’ problems and provide answers to frequently asked questions. But what if you know nothing about making videos? Where do you start? It is easy to get overwhelmed! Ravinol Chambers’ Video Know How helps businesses learn how to easily create videos – even when on a budget. Ravinol fills in the knowledge gap and demystifies the whole video process to make it as simple as possible. He also helps businesses avoid the most common video mistakes: * Trying to get everything into just one video * Lack of clarity * Bad sound * No call to action * No distribution plan * Not having or knowing your budget Now, it’s time to get started on those videos! So make sure to take advantage of Ravinol’s special offer for you – our Excellence Expected podcast listeners! About Ravinol: Ravinol is a video expert/producer, strategy consultant, and speaker. He is passionate about the power of stories to inspire positive social impact. He enables businesses to demonstrate - through videos - the difference they can make through the work they do. He made his first film in East Africa in 1995 to raise awareness and funds. That’s when he first saw the power of video and visual storytelling to achieve something. Then, he went on to receive a master’s degree in business. He focused on venture philanthropy, which is how business people can use their expertise to try and help philanthropic giving/social investment and enterprise. Combining business minds with social change is Ravinol’s motivation and inspiration. So he created a company - Be Inspired Films - for organizations wanting to make a difference. Challenged Issue: We are challenging our podcast listeners to integrate video marketing into their business - even when on a fixed budget! Ravinol’s Actionable Tips: * Make sure to plan well! Don’t touch your camera until you have everything in order. If you fail to plan, you plan to fail! * Stay focused. Always keep the video’s objective in mind. * Practice regularly and have fun! That’s how you will really learn and become more creative. Top Quotes: * “Video is so important. It’s taking over isn’t it?!” * “Times have changed, massively.” * “People are just blown away…it’s (teaching people to make videos) quite powerful.” * “It’s (making videos) not as hard as you think.” * “Everywhere they (customers) go, they’re seeing video content.” * “It’s actually accessible. It’s not that challenging. You can learn this, and you can implement this on a set budget.” * “Sit down and plan it, before you do it.” * “The thing that I think is massively powerful is putting a personality and a face with a business.” * “It sounds like video has a place in business and that it’s here to stay.” Guest Links: * Ravinol Chambers Email ([email protected]) * Be Inspired Films (http://www.beinspiredfilms.co.uk/) * Video Know How (http://www.videoknowhow.co.uk/) Resources: * Deutsche Bank (https://www.db.com/index_e.htm)
First published
03/05/2015
Genres
Duration
30 minutes
Parent Podcast
Learn Marketing Interviews
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