How to B2C your B2B content

from Content Amplified · host Masset - Content Amplified

In this episode we interview Ting Ting, Head of Marketing at Orum, a Series B startup transforming sales tech through real-time, phone-based pipeline generation.What you'll learn in this episode:Why authenticity now outweighs polish in B2B marketingHow consumer trends are reshaping professional content strategiesTactical ways to blend thought leadership with brand messagingThe art of empowering employees to create content without going off-brandHow “low-production” video is redefining trust in B2B spacesPractical insights on internal enablement and user-generated advocacyWhat it means to “dogfood” your product and turn it into internal goldText us what you think about this episode!

What this episode covers

In this episode we interview Ting Ting, Head of Marketing at Orum, a Series B startup transforming sales tech through real-time, phone-based pipeline generation. What you'll learn in this episode: Why authenticity now outweighs polish in B2B marketingHow consumer trends are reshaping professional content strategiesTactical ways to blend thought leadership with brand messagingThe art of empowering employees to create content without going off-brandHow “low-production” video is redefining trust...

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How to B2C your B2B content

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This episode is 16 minutes long.

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This episode was published on April 18, 2025.

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