How to be creative in a "boring" industry

Most B2B marketing is a sea of gray. Same content. Same formats. Same safe ideas. In this episode of Content Amplified, Logan Freedman, Global Head of SEO at ManyChat, shares how he built a career out of standing out in industries everyone else calls boring. Logan walks through how he defines creativity (hint: it starts with having fun), how to spot when your team has stalled out, and the ideation habits that keep ideas flowing. He also tells the story of how he swabbed Austin City Limits for fecal matter to land national press coverage for a lawn care startup (and got banned from the festival for life in the process). If you're tired of playing it safe and want a practical approach to creative content that actually drives backlinks, traffic, and brand awareness, this one's for you.About LoganLogan Freedman is the Global Head of SEO at ManyChat, where he leads search strategy for a platform that powers social media automation for content creators across Meta and TikTok. Logan has spent his career moving between agencies and startups, specializing in creative content campaigns that turn "boring" industries into press magnets. Before ManyChat, Logan built data-driven studies and unconventional campaigns at LawnStarter and a handful of other high-growth startups.Show NotesConnect with Logan on LinkedIn: https://www.linkedin.com/in/logan-freedman/Learn more about ManyChat: https://manychat.comText us what you think about this episode!