How To Become A... CEO of a Global Interior Design Business

What does it actually take to become the CEO of a global interior design business?In this episode of How To Become A…, Grace speaks to Penny, founder and CEO of Siren, about her 20-year journey from young interior design graduate in Sydney to leading studios across Australia, Singapore and London.This is not just about beautiful spaces.It’s about building a business from scratch, scaling internationally, taking risks, managing teams, and balancing motherhood with leadership.In this episode, we cover:Knowing from a young age she wanted to be an interior designerGetting into university by one exact markHustling for her first internshipLaunching Siren and winning Yahoo7 as an early breakthrough projectWhat “design and build” actually meansThe five key stages of a commercial interior design projectGrowing a studio organicallyMoving to Singapore and starting again from scratchBuilding trusted leadership teams across continentsLaunching Siren LondonThe realities of running a global creative businessWe also talk about:Networking in competitive industriesStarting a business in your twentiesNot paying yourself in the early yearsHaving children while scaling internationallyLeading with confidence and resilienceWhy there’s never a “right time” to take a leapIf you’re interested in interior design, creative entrepreneurship, or building a global business from nothing, this episode is full of practical insight and honest reflection.@sloane_penny@sirendesignBusiness: https://sirendesign.co.uk/🎙 How To Become A... explores real-life journeys behind the careers of everyday people. Each episode dives into the path of someone who's built success outside of the spotlight — no fame, no fortune, just real stories. Discover how they started, the challenges they faced, and what drives them forward. 💼✨🔗 Subscribe, rate, and share to help more people find their own path📩 Got your own story to share? Contact us at [email protected]📱Follow us on socials: @howtobecomea__ Hosted on Acast. See acast.com/privacy for more information.