How To Become A... Industry Lead in Digital

What does an Industry Lead in Digital actually do?In this episode of How To Become A…, Grace speaks to Doulla, a former Industry Lead at Reddit, about building a career in digital from non-linear beginnings, leading sales & industry teams, and finding purpose beyond titles.Doulla shares:Her zig-zag career path: mature student → Nielsen → London 2012 Olympics → Facebook → RedditHow she turned lived challenges (dyslexia, single parenthood) into career fuelWhat an industry lead actually owns: vertical strategy, team coaching, and client outcomesStories from building audience & advertiser trust on new platformsPractical hiring & mentorship tips for early- and mid-career digital professionalsHow to move from client-service to platform strategyThey also open up about:Reclaiming purpose after serious illness and career crossroadsWhy theatre, community and curiosity matter to digital leadershipThe emotional labour of leading teams through fast changeIf you want a career that combines commercial impact with human connection, press play.👇 Who do you want to reach with your digital work?@doullacroftReferenced in the ep:FMCG: fast moving consumer goods🎙 How To Become A... explores real-life journeys behind the careers of everyday people. Each episode dives into the path of someone who's built success outside of the spotlight — no fame, no fortune, just real stories. Discover how they started, the challenges they faced, and what drives them forward. 💼✨🔗 Subscribe, rate, and share to help more people find their own path📩 Got your own story to share? Contact us at [email protected]📱Follow us on socials: @howtobecomea__ Hosted on Acast. See acast.com/privacy for more information.