How To Become A Media Magnet - Cheryl Tan - S04-E01

We have an incredible episode today with Cheryl Tan. Cheryl Tan is a journalist turned entrepreneur. She helps business owners get the media attention they want. She specialises in getting business media coverage in all multiple channels including social media, radio, television and more. She also host Hampton Roads Business Weekly, which airs Sunday mornings at 9 on WVEC. And she is the host the STANDOUT with Cheryl Tan podcast In this episode, she shares amazing insights into how to maximise your businesses publicity. 5 mistakes people fall into when promoting themselves: 1. Sending mass press releases - take the time to figure out your outlets that care about your news and target them. 2. You try to sell something - don’t sell your product sell yourself  3. You are not thinking of your audience at all - find someone to share your tips and story ideas that are interested as an audience. 4. Don’t use your business to share trends,  5. Don’t just send one press release and stop, know when to continue to add value and reach out. Action You Can Apply Today: Grow your business one customer at a time. Add value one satisfied customer at a time.  Resources: CultofCopy Facebook Group: https://www.facebook.com/groups/cultofcopy/ Become a media magnet - http://cheryltanmedia.com/wpinnovator       Plugins: StudioPress Themes for WordPress (clean and concise):http://www.studiopress.com/ Genesis framework: http://my.studiopress.com/themes/genesis/ Connect With Cheryl Tan: Website: http://cheryltanmedia.com Twitter: https://twitter.com/CherylTan --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. ---  See acast.com/privacy for privacy and opt-out information.