EPISODE · Jan 14, 2026 · 47 MIN
How To Become A... Sports Agent & Agency Owner
from How To Become A...
What does it really take to become a sports agent and eventually run your own agency?In this episode of How To Become A…, Grace sits down with Stefan, sports agent to Chris Eubank Jr. and co-founder of YRDS, to break down the real path into athlete representation and sports business.From internships and Olympic volunteering to the Premier League and launching a boutique sport & entertainment agency — this is a conversation about hustle, relationships, and long-term strategy.Stefan shares:• Growing up internationally and how that shaped his career • Getting his break through the London 2012 Olympics • Working at the Premier League for 10 years • How he started representing Chris Eubank Jr. • What a sports agent actually does day-to-day • Negotiating brand partnerships & sponsorship deals • Why relationship-building is everything • Co-founding YRDS and building a boutique agency • Working with premium fashion brands • Representing talent beyond sport — including an astronautHe also talks about:• The pressure behind major fights and global events • The long process behind landing big brand deals • Why boutique agencies can outperform big corporations • Expanding internationally (Middle East & LA) • The importance of internships and real-world experienceIf you’ve ever wondered what happens outside the ring or how athletes secure life-changing opportunities, this episode reveals the reality behind the headlines.Resources:YRDS: https://yrds.com/Co-founders: @jonoyatess @danieljamesunderwood @stefanwessonLOCOG: https://en.wikipedia.org/wiki/London_Organising_Committee_of_the_Olympic_and_Paralympic_Games🎙 How To Become A... explores real-life journeys behind the careers of everyday people. Each episode dives into the path of someone who's built success outside of the spotlight — no fame, no fortune, just real stories. Discover how they started, the challenges they faced, and what drives them forward. 💼✨🔗 Subscribe, rate, and share to help more people find their own path📩 Got your own story to share? Contact us at [email protected]📱Follow us on socials: @howtobecomea__ Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
What does it really take to become a sports agent and eventually run your own agency?In this episode of How To Become A…, Grace sits down with Stefan, sports agent to Chris Eubank Jr. and co-founder of YRDS, to break down the real path into athlete representation and sports business.From internships and Olympic volunteering to the Premier League and launching a boutique sport & entertainment agency — this is a conversation about hustle, relationships, and long-term strategy.Stefan shares:• Growing up internationally and how that shaped his career • Getting his break through the London 2012 Olympics • Working at the Premier League for 10 years • How he started representing Chris Eubank Jr. • What a sports agent actually does day-to-day • Negotiating brand partnerships & sponsorship deals • Why relationship-building is everything • Co-founding YRDS and building a boutique agency • Working with premium fashion brands • Representing talent beyond sport — including an astronautHe also talks about:• The pressure behind major fights and global events • The long process behind landing big brand deals • Why boutique agencies can outperform big corporations • Expanding internationally (Middle East & LA) • The importance of internships and real-world experienceIf you’ve ever wondered what happens outside the ring or how athletes secure life-changing opportunities, this episode reveals the reality behind the headlines.Resources:YRDS: https://yrds.com/Co-founders: @jonoyatess @danieljamesunderwood @stefanwessonLOCOG: https://en.wikipedia.org/wiki/London_Organising_Committee_of_the_Olympic_and_Paralympic_Games🎙 How To Become A... explores real-life journeys behind the careers of everyday people. Each episode dives into the path of someone who's built success outside of the spotlight — no fame, no fortune, just real stories. Discover how they started, the challenges they faced, and what drives them forward. 💼✨🔗 Subscribe, rate, and share to help more people find their own path📩 Got your own story to share? Contact us at [email protected]📱Follow us on socials: @howtobecomea__ Hosted on Acast. See acast.com/privacy for more information.
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How To Become A... Sports Agent & Agency Owner
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