How to Best Use Facebook Ads to Generate Leads

Arturo Johnson, CEO of Arturo Johnson Consulting, is an author, speaker, and client acquisition expert. He attributes a significant part of his meteoric rise from flat broke to making six figures as an insurance agent to figuring out how to build successful Facebook ad campaigns. Listen to our conversation with Arturo to understand the critical need to automate your outreach, appreciate how all effective marketing strategies, including Facebook ads, are dependent on selecting the right niche (and hear suggestions for how to find yours), and find out why your Facebook ads cost per lead isn't a metric worth considering. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Website: arturojohnsonconsulting.com ·      Instagram: @arturojohnsonconsulting ·      Free e-book: "15 Ways Insurance Brokers Can Stay in Touch with Their Clients" You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:06     Guest introduction 2:09     Arturo's backstory 6:55     Networking for leads 8:48     Practical steps to networking 10:51   Needed to automate to scale  15:19   Success with Facebook Ads 17:31   Speak as an expert to your niche's problem     20:43   Select a niche you have an affinity with 22:51   Lead quality and outliers 24:57   Thoughts on ad spend 26:33   Need to test and keep ads fresh 30:11   Focus on opportunities, not leads 35:03   About Arturo Johnson Consulting 38:43   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/