EPISODE · Feb 20, 2026 · 1 MIN
How to Book Guests (Stop Asking to "Pick Their Brain")
The "Selfish Pitch":"I'm a big fan" and "I want to interview you" are about you, not them.The "Pick Your Brain" Insult:Why this phrase implies you want their expertise (which they sell) for free.WIIFM (What's In It For Me?):The guest wants exposure, book sales, or SEO. Highlight that.The Perfect Pitch Template:Subject: Interview request regarding [Their New Book/Project].Line 1: Specific compliment (prove you know them).Line 2: The value (Audience size or specific niche relevance).Line 3: The Ask (Time commitment).The "Easy Yes":"We only need 20 minutes" and "I will send questions in advance."Mark at onpodium.com
What this episode covers
The "Selfish Pitch":"I'm a big fan" and "I want to interview you" are about you, not them.The "Pick Your Brain" Insult:Why this phrase implies you want their expertise (which they sell) for free.WIIFM (What's In It For Me?):The guest wants exposure, book sales, or SEO. Highlight that.The Perfect Pitch Template:Subject: Interview request regarding [Their New Book/Project].Line 1: Specific compliment (prove you know them).Line 2: The value (Audience size or specific niche relevance).Line 3: The Ask (Time commitment).The "Easy Yes":"We only need 20 minutes" and "I will send questions in advance."Mark at onpodium.com
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How to Book Guests (Stop Asking to "Pick Their Brain")
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