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How to Build a 9-Figure Performance Brand

Episode 64 of the Sweat Equity podcast, hosted by Marketing Examined, titled "How to Build a 9-Figure Performance Brand" was published on January 28, 2025 and runs 46 minutes.

January 28, 2025 ·46m · Sweat Equity

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Episode Description

In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse.

We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals.

Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration.


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