How To Build A Brand That Sticks – Jason Zygadlo

What this episode covers

Connected Leaders Academy In a world overflowing with choices, a strong brand isn’t just a luxury—it’s a necessity. Jason will dive into why branding matters, how iconic brands are built, and what businesses and individuals can do to stand out. He'll start with powerful real-world examples like how Apple transformed from a tech company into a lifestyle brand, or how Harley-Davidson sells more than motorcycles—it sells freedom. These stories illustrate how branding shapes perception, drives loyalty, and creates a lasting impact. The most successful brands—Tesla, Patagonia, Nike—don’t just sell products; they stand for something bigger. They inspire. But branding isn’t reserved for billion-dollar companies. Small businesses and solopreneurs like you can create an unforgettable brand by clearly defining your value proposition, using storytelling effectively, and embracing authenticity. Dollar Shave Club turned a $4,500 viral ad into a billion-dollar brand through humor and personality. Wendy’s Twitter strategy made the brand engaging, relevant, and fun. The lesson? Brands that connect emotionally don’t just survive—they thrive. After this presentation, you will leave with practical, immediately usable strategies to build a brand that stands out, builds trust, and fosters lasting customer loyalty. The final challenge: If your brand disappeared tomorrow, would anyone care? If the answer isn’t a resounding “yes,” it’s time to build a brand that truly sticks With nearly two decades in medical sales, Jason has mastered the art of standing out in a crowded market. Now, after almost 20 years of helping healthcare professionals navigate complex purchasing decisions, he has turned his expertise towards a new venture: Build.Your.Own.Brand. This innovative company is dedicated to empower individuals and groups to embrace their uniqueness and make a lasting impact by being creative, different and memorable. A graduate of Kent State University, Jason combines a deep understanding of strategic positioning with a passion for creativity. Build.Your.Own.Brand. offers a fresh perspective on personal/organizational branding, helping clients break out of the sea of sameness. Jason serves on the National Board of Directors of the Alumni Association at Kent State University. Jason is still involved w/ his fraternity, Alpha Tau Omega. Jason is the founder of ZIGGYSTRONG...a non profit that helps cancer patients during their treatment and beyond. Jason is also a cancer survivor who wanted to give back. [email protected] https://www.careercoachbyob.com/ https://www.facebook.com/jason.zygadlo https://www.instagram.com/careercoachbyob https://www.linkedin.com/in/jason-a-zygadlo-9051311/ ~ More About The Connected Leaders Academy ~ Connected Leaders Academy is Elevating Entrepreneurs for Success Learn from Global Experts: The world of entrepreneurship is vast, but we bring you closer to the wisdom of global experts. From diverse fields and industries, these thought leaders provide valuable insights to drive your growth. Growing Archive of Video Content: Unlock a treasure trove of videos designed to guide you through the challenges of scaling your business. With new content added regularly, you're always one step ahead. One-on-One Coaching with Jose Escobar: Connect with Connected Leaders Academy's founder, Jose Escobar, for tailor-made strategies and solutions to your entrepreneurial challenges. [email protected] https://www.connectedleadersacademy.com/ Sponsors Resilient Leaders Alliance https://www.aletheafelton.com/ The Well Global https://www.thewellglobal.tv/ BALM GLOBAL, LLC https://www.buildingaleadershipmindset.com/ To get more of Connected Leaders Academy, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/connected-leaders-academy/

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When was this Connected Leaders Academy episode published?

This episode was published on February 25, 2025.

What is this episode about?

Connected Leaders Academy In a world overflowing with choices, a strong brand isn’t just a luxury—it’s a necessity. Jason will dive into why branding matters, how iconic brands are built, and what businesses and individuals can do to stand out....

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