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EPISODE · Aug 1, 2025 · 6 MIN

How to build a high-converting outreach campaign

from GTM READY · host Thomas Ryan Oakes

Struggling to Get Replies from Cold Outreach? Try This Instead.If you're tired of sending outreach messages that go nowhere — or you're stuck wondering what to say that isn't pushy or salesy — this video is for you.I’ll walk you through a smarter, value-first approach to cold outreach using a real example: a custom tool I built in under 10 minutes that helps IT prospects audit their Microsoft 365 spend.In this video, you'll see:✅ Why traditional cold outreach fails — and how to flip the script✅ How to use free AI tools like ChatGPT + Lovable to build mini tools or assessments for your prospects✅ A step-by-step walkthrough of creating a Microsoft 365 Cost Efficiency Checker✅ How this kind of tool turns your first message into a helpful offer — not a pitchThis method is working right now for our clients. It starts the conversation from a place of value and earns trust from message one.

Struggling to Get Replies from Cold Outreach? Try This Instead. If you're tired of sending outreach messages that go nowhere — or you're stuck wondering what to say that isn't pushy or salesy — this video is for you. I’ll walk you through a smarter, value-first approach to cold outreach using a real example: a custom tool I built in under 10 minutes that helps IT prospects audit their Microsoft 365 spend. In this video, you'll see: ✅ Why traditional cold outreach fails — and how to flip th...

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How to build a high-converting outreach campaign

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This episode is 6 minutes long.

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This episode was published on August 1, 2025.

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Struggling to Get Replies from Cold Outreach? Try This Instead.If you're tired of sending outreach messages that go nowhere — or you're stuck wondering what to say that isn't pushy or salesy — this video is for you.I’ll walk you through a smarter,...

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