How to Build Authority Using Entrepreneurial Journalism With Alexa Phillips

In this episode of Dear Creator, I’m chatting with Alexa to explore how creators can evolve into media companies and thought leaders through the lens of entrepreneurial journalism.We unpack what it means to treat content as a product, how to use platforms intentionally, and why building authority now requires more than just marketing content. Alexa also shares how her viral TikTok on entrepreneurial journalism (1M+ views) reshaped her career and visibility online, and what it truly takes to balance creative ambition, credibility, and consistency.In this episode, you’ll learn:What entrepreneurial journalism is and how to startThe difference between creator brands and media companiesWhy authority content matters more than just marketing/selling contentThe truth about Substack, platform dependency, and media trustReal workflow and consistency tips for multi-platform creatorsHow to find in-person networking events in your cityIt’s a big conversation with loads of value! You won’t want to miss. If you enjoyed this episode, please give us a rating or review! It’s greatly appreciated.Connect with Alexa:InstagramTiktokWebsiteNewsletterLinkedinThreadsAlexa’s Viral VideoConnect with Morgan:(FREE) Build In Public Workshop: https://morganmarkowski.myflodesk.com/build-in-public-workshop(FREE) Pivot with Purpose Notion Workbook: https://morganmarkowski.myflodesk.com/pivot-with-purposePivot Proof Content Planning Course: https://morganmarkowski.thrivecart.com/pivot-proofOffer In Progress: https://morganmarkowski.thrivecart.com/offer-in-progressWebsite / Work With Me: https://www.morganmarkowski.com/Subscribe to Newsletter: https://morganmarkowski.myflodesk.com/newsletter-sign-upYouTube: https://www.youtube.com/@morganmarkowskiInstagram: https://www.instagram.com/morganmarkowskiTiktok: https://www.tiktok.com/@morganmarkowskiDear Creator Podcast: https://dearcreatorpodcast.substack.com/Affiliate Link:Get 50% OFF for two months of Descript’s Creator plan — https://descript.cello.so/6HSAN8HO4PsYou can get the unlimited plan for life and 50% OFF your first year using Flodesk (Before November 28)— https://flodesk.com/c/MORGANMDon’t forget to hit follow and review the podcast! This is completely free and greatly appreciated.