EPISODE · Feb 26, 2026 · 16 MIN

How To Close Deals Without Being in the Room

from The MedMen Show: Fast, Smart Insights for B2B Sales Professionals · host MEDDICC - Taking the proven MEDDPICC sales framework into the digital era!

Champions win deals. Multiple Champions win more.MEDDICC CEO Andy Whyte, CRO Pim Roelofsen, and Director at Astronomer, Lucy Williams-Jones, share how to build Champions across buying panels, navigate board-level conversations, and set your Champions up to win when you can’t be in the room.You won’t reach everyone. But you can influence the people who will influence the decision.If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

What this episode covers

Champions win deals. Multiple Champions win more. MEDDICC CEO Andy Whyte, CRO Pim Roelofsen, and Director at Astronomer, Lucy Williams-Jones, share how to build Champions across buying panels, navigate board-level conversations, and set your Champions up to win when you can’t be in the room. You won’t reach everyone. But you can influence the people who will influence the decision. If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comm...

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How To Close Deals Without Being in the Room

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This episode is 16 minutes long.

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This episode was published on February 26, 2026.

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