How to Co-create Culture: Why the Best Companies Listen at Every Level

from B2B Business Class · host Westport Studios

Are you leading a company that’s growing faster than its culture can keep up? In this episode, Fractional COO Tim Peterson flips the script on leadership, arguing that culture doesn’t necessarily start at the top. He shares how successful organizations evolve by listening to their people, embracing change, and keeping curiosity alive even through chaos. From 130-year-old global brands to the unpredictable energy of LinkedIn debates, Tim explores how openness and authenticity fuel growth that lasts. He reminds us that the best leaders aren’t afraid to challenge bad ideas, spark real conversations, and let culture rise from every level of the business.Join us as we discuss: [6:46] Lessons from Hobart on staying adaptable after 130 years[11:54] How to overcome fear of change while preserving company identity[21:16] Tim’s philosophy behind fighting idiots on LinkedInCheck out these resources we mentioned during the podcast:Liam Darmody - LinkedIn To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode was published on October 28, 2025.

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