How to Compete with Zomato & Win | Dineout’s Startup Playbook | Sahil Jain | SS006 episode artwork

EPISODE · Jul 20, 2025 · 1H 32M

How to Compete with Zomato & Win | Dineout’s Startup Playbook | Sahil Jain | SS006

from Startup Seekho: Building Founders. Building Dreams. · host rishabhbindal

In this episode, we sit down with Sahil Jain, the co-founder of Dineout — one of India’s most iconic dining-tech platforms that scaled across the country and was later acquired by Swiggy. From bootstrapping an MVP to going up against giants like Zomato and UberEats, Sahil shares the raw and real journey of building a B2B2C platform in India’s chaotic food ecosystem.Before the exits and headlines, Dineout faced it all — from struggling to convince restaurants, burning through early capital, surviving COVID when the entire dining industry paused, to making tough calls around hiring, tech, and growth. Sahil dives deep into how they found product-market fit, scaled nationally, tackled discounts, and made strategic bets like building Inresto in-house.We also get into the real startup stuff — building with friends, navigating co-founder dynamics, dealing with failure, deciding whether to copy global ideas, and how Sahil now approaches angel investing. Plus, the full inside story of how the Swiggy acquisition really happened.Whether you’re a tech founder, SaaS operator, or platform business enthusiast — this episode is packed with practical insights, untold stories, and no-fluff lessons from someone who’s done it.Tune in to learn how Sahil built Dineout from scratch, scaled it to a nationwide platform, and what he’s building next.Subscribe for more deep-dive conversations with India’s top founders.TIMESTAMPS0:00 Intro2:28 – How did the idea of Dineout come up?4:12 – Should Indian founders take inspiration from global startups?6:05 – What research did Sahil Jain do before launching Dineout?8:14 – What was Dineout’s MVP (Minimum Viable Product)?9:43 – How did they convince restaurants & customers to join early?17:08 – Where did the discounts come from? Was the model sustainable?18:34 – How did Dineout tackle competition like Zomato & UberEats?24:29 – How did they scale Dineout across India?31:20 – How did they hire and build the right team?36:28 – How did Times Internet acquire Dineout & what changed after?41:11 – Buy vs Build: The story behind inresto inside Dineout43:21 – Why failing is important: Sahil’s biggest mistakes & learnings45:45 – What were the biggest challenges during COVID?51:50 – Why UberEats, FoodPanda & JustEat failed in India (but Dineout didn’t)54:40 – What are the next big opportunities in the food-tech space?59:50 – Building platform businesses: Key lessons from Sahil Jain1:00:48 – Swiggy acquisition: How it happened & the real story1:07:44 – How to decide which startups to invest in (Angel investing advice)1:12:25 – What’s next for Sahil Jain after Dineout?1:14:39 – What did Sahil sacrifice to build Dineout? Role of family1:18:14 – Can childhood friends become co-founders? Navigating relationships1:23:28 – Habits that helped Sahil succeed as a founder1:25:57 – The best & worst advice Sahil has ever received1:28:14 – Feedback for the podcast & hosts1:30:38 – Funniest and most memorable moments from the Dineout journey#SwiggyVsZomato #DineoutStory #StartupIndia #FoodTechRevolution #SahilJain #DineoutCoupons #B2BStartup #PlatformBusiness #IndianStartupJourney #FromIdeaToExit #startupseekho

In this episode, we sit down with Sahil Jain, the co-founder of Dineout — one of India’s most iconic dining-tech platforms that scaled across the country and was later acquired by Swiggy. From bootstrapping an MVP to going up against giants like Zomato and UberEats, Sahil shares the raw and real journey of building a B2B2C platform in India’s chaotic food ecosystem.Before the exits and headlines, Dineout faced it all — from struggling to convince restaurants, burning through early capital, surviving COVID when the entire dining industry paused, to making tough calls around hiring, tech, and growth. Sahil dives deep into how they found product-market fit, scaled nationally, tackled discounts, and made strategic bets like building Inresto in-house.We also get into the real startup stuff — building with friends, navigating co-founder dynamics, dealing with failure, deciding whether to copy global ideas, and how Sahil now approaches angel investing. Plus, the full inside story of how the Swiggy acquisition really happened.Whether you’re a tech founder, SaaS operator, or platform business enthusiast — this episode is packed with practical insights, untold stories, and no-fluff lessons from someone who’s done it.Tune in to learn how Sahil built Dineout from scratch, scaled it to a nationwide platform, and what he’s building next.Subscribe for more deep-dive conversations with India’s top founders.TIMESTAMPS0:00 Intro2:28 – How did the idea of Dineout come up?4:12 – Should Indian founders take inspiration from global startups?6:05 – What research did Sahil Jain do before launching Dineout?8:14 – What was Dineout’s MVP (Minimum Viable Product)?9:43 – How did they convince restaurants & customers to join early?17:08 – Where did the discounts come from? Was the model sustainable?18:34 – How did Dineout tackle competition like Zomato & UberEats?24:29 – How did they scale Dineout across India?31:20 – How did they hire and build the right team?36:28 – How did Times Internet acquire Dineout & what changed after?41:11 – Buy vs Build: The story behind inresto inside Dineout43:21 – Why failing is important: Sahil’s biggest mistakes & learnings45:45 – What were the biggest challenges during COVID?51:50 – Why UberEats, FoodPanda & JustEat failed in India (but Dineout didn’t)54:40 – What are the next big opportunities in the food-tech space?59:50 – Building platform businesses: Key lessons from Sahil Jain1:00:48 – Swiggy acquisition: How it happened & the real story1:07:44 – How to decide which startups to invest in (Angel investing advice)1:12:25 – What’s next for Sahil Jain after Dineout?1:14:39 – What did Sahil sacrifice to build Dineout? Role of family1:18:14 – Can childhood friends become co-founders? Navigating relationships1:23:28 – Habits that helped Sahil succeed as a founder1:25:57 – The best & worst advice Sahil has ever received1:28:14 – Feedback for the podcast & hosts1:30:38 – Funniest and most memorable moments from the Dineout journey#SwiggyVsZomato #DineoutStory #StartupIndia #FoodTechRevolution #SahilJain #DineoutCoupons #B2BStartup #PlatformBusiness #IndianStartupJourney #FromIdeaToExit #startupseekho

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How to Compete with Zomato & Win | Dineout’s Startup Playbook | Sahil Jain | SS006

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This episode was published on July 20, 2025.

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In this episode, we sit down with Sahil Jain, the co-founder of Dineout — one of India’s most iconic dining-tech platforms that scaled across the country and was later acquired by Swiggy. From bootstrapping an MVP to going up against giants like...

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