How to create content at scale | The Early Days by DULO (S3E2)

How to create content at scale with limited resources? Discussing clever content creation models with Kareem Mostafa of Tribetactics. THE DULO NON-IRON DRESS SHIRT: ▼ https://weardulo.com Kareem Mostafa (https://www.linkedin.com/in/kmostafa) is the co-founder of Tribetactics (https://www.tribetactics.com) - a bootstrapped content creation company which helps businesses maximise their efforts in producing compelling content across a wide range of media and platforms. Naturally, our conversation gravitated towards the importance and value of having a solid content production and distribution processes. We went behind the scenes of how Kareem and his brother, with whom he co-founded Tribetactics, work to deliver valuable and contextually-relevant content to their clients. Furthermore, we touched on how one big piece of content can turn into multiple smaller pieces that can fuel your content plan for a month. We also talked about the importance of speed over perfection, financing the business, managing client expectations, business lessons from hip hop and much more. As usual, you can find a bunch of resources mentioned in this episode with links below, as well as the main topics we covered in the episode. When we asked Kareem if he had a question for you, he came up with this ask instead: “Create daily documentaries!” Topics we cover in this episode: 01:36 - Who is Kareem and what is Tribetactics 02:30 - How the Tribetactics content machine works 03:20 - What is the GaryVee content model 05:18 - Behind the scenes of the Tribetactics process 06:35 - How to know when it's time to do something fresh 07:30 - How Kareem and his brother decided to work full-time on Tribetactics 10:07 - Managing and setting client expectations 12:55 - Breaking down the asset delivery process 13:55 - Working with clients overseas 16:12 - Working with a co-founder who is also a family member 17:27 - Thoughts on funding and bootstrapping the business 20:18 - The biggest lesson Kareem learned since starting Tribetactics 21:23 - What's the biggest challenge Kareem is having at the moment 25:06 - Speed vs Perfection 27:50 - Deploying the content model to market the business 30:02 - How Tribetactics attract their customers 34:35 - Business lessons from hip hop 36:25 - Plans for the next 6-12 months 37:48 - Ask of the day from Kareem "Create daily documentaries!" FULL LIST OF SHOW NOTES AND RESOURCES: ▼ https://weardulo.com/podcast OUR SOCIALS▼ ▸Instagram: https://instagram.com/weardulo ▸Twitter: https://twitter.com/weardulo ▸Facebook: https://facebook.com/weardulo