How to Crush Your Growth Role, with Former Gitlab and Acorns VP of Growth Hila Qu

Every company wants growth, but not everyone knows how to make it happen.In today’s episode, Hila Qu breaks down the secrets of building a growth model that can optimize metrics and also unlock untapped potential.Hila is a growth expert who has led success at Acorns and GitLab. She’s also been an EIR at Reforge and was the First PM of Growth at Growth Hackers. She has over a decade of experience in product-led growth.In this episode, we discuss:Building Growth Models | 07:24Exploring the Growth Full Funnel Audit | 35:48Growth Tool Stacks | 57:38Growth PM v/s Core PM | 01:11:59Why are Growth Leadership tenures short? | 01:14:32Conducting Career Experiments | 01:20:16Approach to Job Search | 01:29:38Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsWorkOS: Your App, Enterprise ReadyStatsig: The complete platform for Product GrowthWhere to find HilaLinkedInMavenTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from George Harter, Maria Cuasay, and Shobhit Chugh. I’m so excited to share them with all of you. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe