How to Define Your Exact Target Demographic (EP31)

What if the reason you’re stuck in business isn’t your strategy, but the people you’re trying to serve?In this quick, high-impact episode of Business Growth University, the host shares a hard truth learned from 11 years and over 6,800 coaching sessions: your product is not for everyone. He breaks down how he discovered his “absolutely people” through trial and error, and why humility, work ethic, and a strong desire for personal growth are non-negotiables. He also reveals his “absolutely not people” list and explains how protecting your time and energy is key to real success. Finally, he walks through a simple Venn diagram to help you define your true target demographic based on desire, money, sacrifice, and necessity. If you want better clients and better results, this episode is a must-listen.How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(0:00) Why you must get clear on your ideal client (1:18) The early days of the business and the lack of clarity (2:32) Expecting one audience but attracting another (3:19) Clarity comes from trial and error (4:30) Defining your “absolutely people” (10-10-10 traits) (6:54) Why humility is non-negotiable (8:23) The “absolutely not people” acronym introduced (10:10) Breaking down unstable and naive (10:48) Manipulative and entitled explained (11:41) Delusional vs. coachable (12:52) Significance-driven, arrogant, and immature traits (14:50) The Venn diagram framework (17:01) Desire vs. necessity (19:30) Why protecting your standards protects your success