How to Elevate Your Brand As A Podcast Guest

If you’re considering a podcast guesting strategy, there are a few things you should know before you begin to present yourself to podcast hosts. Our guest today says that most guest pitches, presentations, and outreach strategies suck….and that much more is required to be a great guest than just showing up for an interview and talking. Jason Cercone is a podcast guesting strategist, author, voice-over talent, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. Best Moments 1:15 Your pitch needs to stand out 5:24 Find shows that align with your objectives 9:17 Be very specific in how you are creating content 11:05 If you’re not using this platform for networking you’re dropping the ball 14:20 It’s all about going a few layers deeper so you can get more engaging content 18:18 Do not look at your metrics for six months 22:39 Podcast guesting simplified 24:09 Come to Pittsburgh Pennsylvania 26:01 The easiest place to find me Show Links: Jason Cercone: The Official Blog of Bombtrack Media | Podcast Marketing, Strategy, & Production (jasoncercone.com) BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)

What this episode covers

If you’re considering a podcast guesting strategy, there are a few things you should know before you begin to present yourself to podcast hosts. Our guest today says that most guest pitches, presentations, and outreach strategies suck….and that much more is required to be a great guest than just showing up for an interview and talking. Jason Cercone is a podcast guesting strategist, author, voice-over talent, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. Best Moments 1:15 Your pitch needs to stand out 5:24 Find shows that align with your objectives 9:17 Be very specific in how you are creating content 11:05 If you’re not using this platform for networking you’re dropping the ball 14:20 It’s all about going a few layers deeper so you can get more engaging content 18:18 Do not look at your metrics for six months 22:39 Podcast guesting simplified 24:09 Come to Pittsburgh Pennsylvania 26:01 The easiest place to find meShow Links:Jason Cercone:The Official Blog of Bombtrack Media | Podcast Marketing, Strategy, & Production (jasoncercone.com) BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)

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