How to Elevate Your Brand Using Podcasting with Jason Cercone

In this episode, Jason Cercone, brand building architect, shares how you can build, construct, and elevate your brand. What you should and shouldn’t do if you want to get into the podcasting space. About Jason Cercone: - Jason Cercone is a personal brand architect, creator, and podcaster. He helps entrepreneurs, leaders, and professionals leverage the brand-building power of the podcast medium to establish authority, increase visibility, and accelerate the evolution of their personal brand. He also hosts Evolution of Brand, a podcast featuring authentic entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies to help you succeed in your professional pursuits. How to connect with Jason Cercone: Website: https://jasoncercone.com/ LinkedIn: http://www.linkedin.com/in/jasoncercone Facebook: http://www.instagram.com/jasoncercone Youtube: http://www.youtube.com/jasoncercone Podcast: https://podcasts.apple.com/us/podcast/evolution-of-brand/id1590634173 About the Host: Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success. She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker. How to Connect with Ann Carden: Website: https://anncardencoaching.com Linkedin: http://www.linkedin.com/in/business-consultant-coach Youtube: https://www.youtube.com/anncarden Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/ Grab Ann's free Masterclass at www.expertinyou.us (0:00) Introduction to Expert In You podcast and guest expert, Jason Circone (5:19) Jason Circone's journey in podcasting (12:13) Key elements of effective podcasting (20:02) The benefits and strategy of being a podcast guest (27:15) Building relationships and bringing value through podcasting (29:43) Strategic planning and end goals for your podcast (32:38) Creating compelling content to retain listeners (34:23) Jason Cercone's programs for podcasters (37:09) Wrapping up and Ann Carden's closing remarks