How to Escape from the Hero Trap, with Thomas Kolster

Send us Fan MailIn this episode we're talking to Thomas Colster, the visionary behind 'Goodvertising', who shifted from traditional advertising to fervently advocating for sustainability and published a genre-defining book of the same name in 2012.Thomas recounts the frustration leading up to that first book, ignited by the inertia surrounding the 2010 Copenhagen climate summit. Discover his perspective on the value of human-centric leadership and empowering individuals to effect change - the topic of his second book 'The Hero Trap'. We also talk about optimism, the UN Sustainable Development Goals and, of course, the things that make Thomas smile.Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.