How to Find Your Brand Story [with awesome example]

In this episode, we interview Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics. With over 30 years in marketing, Barry shares how his team uncovered a powerful insight that transformed their content strategy.What you'll learn in this episode:How to identify unique and relevant insights from customer conversationsThe power of aligning content marketing with a meaningful causeWhy working with industry experts enhances credibility and impactStrategies for executing content campaigns through events, white papers, and videoHow to collaborate with sales teams to uncover valuable marketing opportunitiesBarry’s story is a masterclass in creating content that resonates, builds relationships, and makes an impact. Don't miss this episode!Text us what you think about this episode!