How to Get Customer References Before You Have Customers ...

What this episode covers

Episode 19 dives into a counterintuitive pre-seed problem: how do you get credible customer references when you have zero customers yet? Lucas and Luna break down the playbook used by early-stage founders to secure testimonials, case studies, and social proof before their first sale. They cover specific tactics like offering free pilot access in exchange for feedback, leveraging advisory board members as vouchers, and using LinkedIn endorsements from beta users. The conversation also explores how one SaaS founder landed a glowing reference from a Fortune 500 executive simply by solving a tiny workflow problem during a trial. No theory here — just actionable steps for idea-stage founders who need proof points to close their first investors and customers. #PreSeedPodcast #Business #Technology #Startup #CustomerReferences #SocialProof #PreRevenue #FounderAdvice #VentureCapital #AngelInvestors #PilotPrograms #BetaTesting #LinkedIn #AdvisoryBoard #CaseStudies #Testimonials #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Pre-Seed Podcast with Fexingo: Idea-Stage Founders, First Checks, and Earliest Funding?

This episode is 5 minutes long.

When was this The Pre-Seed Podcast with Fexingo: Idea-Stage Founders, First Checks, and Earliest Funding episode published?

This episode was published on May 29, 2026.

What is this episode about?

Episode 19 dives into a counterintuitive pre-seed problem: how do you get credible customer references when you have zero customers yet? Lucas and Luna break down the playbook used by early-stage founders to secure testimonials, case studies, and...

Can I download this The Pre-Seed Podcast with Fexingo: Idea-Stage Founders, First Checks, and Earliest Funding episode?

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