How To Get On More Influential Playlists

An episode of the The Music Biz Podcast podcast, hosted by Music Biz, titled "How To Get On More Influential Playlists" was published on June 16, 2022 and runs 8 minutes.

June 16, 2022 ·8m · The Music Biz Podcast

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Summary

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details. Every artist has a story to tell, but alarmingly few seem to realize how many artists are telling similar stories. Every life is unique, but there are only so many relatable experiences that can be mass-marketed through song. That's why there are so many love songs and an equally large amount of heartbreak anthems. The same goes for songs about realizing life is short, mourning the dead, aspiring to better oneself, and of course, the timeless desire to flee one's hometown and chase big-city dreams. Your story is unique, but you have to know how to sell your story for tastemakers to understand that. Each day, in offices and remote workspaces around the globe, playlist curators and industry gatekeepers sift through countless songs from artists hoping they'll give them one of the very limited spaces available on editorial playlists. Certain tastemakers who specialize in things like mood-themed playlists may hear upwards of one hundred or more tracks with a similar theme or story in a single day. If you want to be the ONE song that stands out from the competition, there are two factors you have to nail: The song needs to be GOOD. Obviously. You need to sell the heck out of that song. Part one is up to you. As for part two: The only thing separating your story of wanting to leave home and every other dreamer is in the way you sell it to someone else. Start by breaking your song down to the simplest description possible. "My song is about growing up in a small town and waiting to escape." Great! We have a relatable perspective that millions, even billions, can easily recognize. The only problem is—everyone has a song about wanting to leave your hometown. If you want to attract playlist curators, tastemakers, or anyone at all, you need to be more specific. Let's start with the "why" of it all. WHY do you want to leave your hometown? "My song is about growing up in a small town and waiting to escape because I have big dreams." That's better. You've narrowed the target audience slightly, but you've also gotten closer to your true market. Let's add another detail, perhaps explore WHAT made us want to leave our hometown. Was it our family, the community, or something more existential? Maybe it's all three! "My song is about growing up in a conservative small town and how nobody, not even my family members, can relate to your ambitions of a life outside the village limits." The significance of your song and your perspective on life increases exponentially with each detail we add to our story. Those same details attract the gatekeepers of entertainment and inspire countless passive listeners to seek out more of your music. With a little effort, our song about growing up in a small town and waiting to escape can be sold as an epic tale of wanderlust and misadventure inspired by unfortunate yet relatable circumstances. "My song is about growing up in a conservative small town and how nobody, not even my family members, can relate to your ambitions of a life outside the village limits. It's about taking advantage of the opportunities presented to you and exploring them. Sometimes we will fail, but that's okay because failure is part of the journey. What's more important, to me, is that we try in the first place."

Episode Description

Every artist has a story to tell, but alarmingly few seem to realize how many artists are telling similar stories. Every life is unique, but there are only so many relatable experiences that can be mass-marketed through song. That's why there are so many love songs and an equally large amount of heartbreak anthems. The same goes for songs about realizing life is short, mourning the dead, aspiring to better oneself, and of course, the timeless desire to flee one's hometown and chase big-city dreams.

Your story is unique, but you have to know how to sell your story for tastemakers to understand that.

Each day, in offices and remote workspaces around the globe, playlist curators and industry gatekeepers sift through countless songs from artists hoping they'll give them one of the very limited spaces available on editorial playlists. Certain tastemakers who specialize in things like mood-themed playlists may hear upwards of one hundred or more tracks with a similar theme or story in a single day.

If you want to be the ONE song that stands out from the competition, there are two factors you have to nail:

The song needs to be GOOD. Obviously.
You need to sell the heck out of that song.

Part one is up to you. As for part two:

The only thing separating your story of wanting to leave home and every other dreamer is in the way you sell it to someone else.

Start by breaking your song down to the simplest description possible.

"My song is about growing up in a small town and waiting to escape."

Great! We have a relatable perspective that millions, even billions, can easily recognize.

The only problem is—everyone has a song about wanting to leave your hometown.

If you want to attract playlist curators, tastemakers, or anyone at all, you need to be more specific.

Let's start with the "why" of it all. WHY do you want to leave your hometown?

"My song is about growing up in a small town and waiting to escape because I have big dreams."

That's better. You've narrowed the target audience slightly, but you've also gotten closer to your true market.

Let's add another detail, perhaps explore WHAT made us want to leave our hometown. Was it our family, the community, or something more existential? Maybe it's all three!

"My song is about growing up in a conservative small town and how nobody, not even my family members, can relate to your ambitions of a life outside the village limits."

The significance of your song and your perspective on life increases exponentially with each detail we add to our story. Those same details attract the gatekeepers of entertainment and inspire countless passive listeners to seek out more of your music.

With a little effort, our song about growing up in a small town and waiting to escape can be sold as an epic tale of wanderlust and misadventure inspired by unfortunate yet relatable circumstances.

"My song is about growing up in a conservative small town and how nobody, not even my family members, can relate to your ambitions of a life outside the village limits. It's about taking advantage of the opportunities presented to you and exploring them. Sometimes we will fail, but that's okay because failure is part of the journey. What's more important, to me, is that we try in the first place."