EPISODE · Aug 1, 2018 · 24 MIN
How to Get the Right PR to Grow Your Business | Carolyn Fraser
from The Art of Appointment Setting · host Kwesi Sakyi-Gyinae
Carolyn Fraser is the owner of The PR Shoppe which is a marketing agency based in Chicago. Carolyn has worked with major brands such as Revlon, Visa, BET Networks, Swizz Beatz, CURLS and Maytag, to name a few. Today, we’re talking about how to get the right PR to grow your business. In this episode, we also talk about: How to distinguish PR from Marketing How to avoid the common PR mistakes business make How to pitch to a popular journalist or media How to execute a PR strategy on a budget This episode is brought to you by: Katallyze.io Whenever it makes sense, Katallyze can help you get quality b2b leads and appointments to help grow your sales. Best way to start is to book a strategy session with our team. Check out more about Katallyze services here.
What this episode covers
Carolyn Fraser is the owner of The PR Shoppe which is a marketing agency based in Chicago. Carolyn has worked with major brands such as Revlon, Visa, BET Networks, Swizz Beatz, CURLS and Maytag, to name a few. Today, we’re talking about how to get the right PR to grow your business. In this episode, we also talk about: How to distinguish PR from Marketing How to avoid the common PR mistakes business make How to pitch to a popular journalist or media How to execute a PR strategy on a budget This episode is brought to you by: Katallyze.io Whenever it makes sense, Katallyze can help you get quality b2b leads and appointments to help grow your sales. Best way to start is to book a strategy session with our team. Check out more about Katallyze services here.
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How to Get the Right PR to Grow Your Business | Carolyn Fraser
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