EPISODE · Feb 26, 2026 · 3 MIN
How to Get Your First 100 Listeners (Do Things That Don't Scale)
Show NotesThe "Field of Dreams" Fallacy:Why Apple Podcasts and Spotify will never promote a brand new show with zero traction.Algorithms amplify existing momentum; they do not create it.Doing Things That Don't Scale:Borrowing Paul Graham's famous startup advice and applying it to audio.Why your early growth must be manual, tedious, and highly personalized.The "Hand-to-Hand Combat" Strategy:Identifying where your target audience hangs out (Reddit, Facebook Groups, LinkedIn, Quora).The golden rule: Do not spam your link. You will get banned.The "Give First" Technique:How to answer specific questions in forums with high value, and use your podcast strictly as a "P.S." resource.The Warm Network:Why you must aggressively recruit your friends, family, and colleagues to listen, subscribe, and review on Day One to trigger the initial algorithm spark.Mark onpodium.com
What this episode covers
Show NotesThe "Field of Dreams" Fallacy:Why Apple Podcasts and Spotify will never promote a brand new show with zero traction.Algorithms amplify existing momentum; they do not create it.Doing Things That Don't Scale:Borrowing Paul Graham's famous startup advice and applying it to audio.Why your early growth must be manual, tedious, and highly personalized.The "Hand-to-Hand Combat" Strategy:Identifying where your target audience hangs out (Reddit, Facebook Groups, LinkedIn, Quora).The golden rule: Do not spam your link. You will get banned.The "Give First" Technique:How to answer specific questions in forums with high value, and use your podcast strictly as a "P.S." resource.The Warm Network:Why you must aggressively recruit your friends, family, and colleagues to listen, subscribe, and review on Day One to trigger the initial algorithm spark.Mark onpodium.com
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How to Get Your First 100 Listeners (Do Things That Don't Scale)
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