How to Go From VP of Marketing to VP of Growth (Emily Chong)

A huge thanks to this episode’s sponsor: Hire Overseas: Exceptional Talent for Less - https://www.hireoverseas.com/value Navattic: Interactive Product Demo Software - https://navattic.com/valueIn this episode, Emily Chong, a dynamic growth leader, shares her journey from VP of Marketing to VP of Growth and the challenges she faced during the transition.Emily shares the turning point at CodePath when she transitioned from overseeing traditional marketing to leading growth in a fast-changing environment. She explores the key leadership insights she gained, from realigning her team's priorities to stepping into new roles, and how these experiences reshaped her leadership style, growth tactics, and team dynamics.Things to listen for:(00:00) Intro(00:59) Life as VP of marketing explained(02:40) Scaling CodePath’s challenges and opportunities(04:18) Learning leadership as a VP(08:07) Why Emily moved from marketing to growth(10:41) Thank you to our sponsors, Hire Overseas and Navattic(13:25) New scope and funnel responsibilities explored(16:18) Unlocking product and engineering resources(17:48) Resetting team culture for growth success(21:13) Operating principles playbook for growth teams(23:25) When growth leadership strategy finally clicked(25:15) Leading with data, not certainty(30:03) Structuring a growth team for success(32:26) Emily’s proudest impact and success stories(35:42) Next chapter: Transitioning to solopreneurshipResources:Connect with Emily:LinkedIn: https://www.linkedin.com/in/emilyachong/ Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coaching