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How to Grow a Podcast Audience: 5 Game-Changing Tips

EPISODE · Sep 2, 2025 · 8 MIN

How to Grow a Podcast Audience: 5 Game-Changing Tips

from Friendly Podcast Guide: Teaching Women How to Grow a Podcast (Without Burning Out) · host Andi Smiley

In this episode, I'm breaking down my Top 5 Takeaways from Podcast Movement, the biggest podcasting conference in the U.S. Whether you're brand new or a few seasons in, these tips will help you grow your podcast audience, feel less pressure around social media, and explore fresh, sustainable strategies for podcast marketing and monetization.I'm Andi Smiley—podcast coach for moms and host of this show! I help mom podcasters grow without burnout by sharing practical podcasting tips and lessons from my own journey. I just got back from Podcast Movement, and I’m spilling the top insights that can make a big difference for your show.Topics Discussed in This EpisodeHow podcast SEO can help your audience find youWhy Instagram doesn’t need to be your main marketing channelMy podcast strategies: podcast swaps, podcast SEO and PinterestSeeing other podcasters as collaborators, not competitionMultiple ways to make money podcasting beyond adsThe surprising ROI of Pinterest for podcast marketingWhat to focus on if you're overwhelmed with podcast growthKey TakeawaysFocus on podcast SEO—it’s the gift that keeps on giving.Social media is great for connection, but not ideal for growth.Podcast swaps are a powerful way to grow your listener base.Collaborate with podcasters in your niche—you’re stronger together.Monetization isn’t just ads! Paid subscriptions are a great option for smaller shows.One action step: optimize your podcast with SEO-friendly keywords.Timestamps(00:00) Welcome(00:33) My Pinterest “aha” moment(01:40) Takeaway 1: Podcast SEO(03:00) Takeaway 2: Social media ≠ podcast marketing(03:38) Takeaway 3: Podcast swaps(04:28) Takeaway 4: Collaborating with similar shows(06:06) Takeaway 5: Different ways to monetize your podcast(07:34) One action stepLinks & ResourcesJoin the Pinterest Magic for Podcasters waitlist (and get $10 off when it launches)Brittany Herzberg SEO InterviewFollow me on InstagramLearn more on the Friendly Podcast Guide website

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How to Grow a Podcast Audience: 5 Game-Changing Tips

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