How to Handle Examiner Objections with Poise

Episode Summary: In this episode of Securing Your Brand, Janet Badalow, a business intermediary, provides valuable insights on the process of buying and selling businesses. She explains the key aspects that determine whether a business is sellable, including financial stability, asset transfer, and intellectual property considerations. The conversation also covers the emotional aspects of selling a business, such as the owner's attachment and the importance of planning for life after the sale. Janet discusses how business valuation works, the role of business intermediaries, and why it’s beneficial to work with professionals rather than handling the sale independently.   Timestamps: [01:02 - 01:49] - Janet talks about the emotional challenges for sellers and the transfer of a business. [01:49 - 02:26] - Discussing how to determine if your business is sellable. [02:26 - 02:54] - Importance of three years of financials for valuation. [03:04 - 04:34] - Key assets involved in selling a business, including intellectual property. [04:34 - 06:05] - A case example of domain and website ownership in a business sale. [06:05 - 07:24] - Importance of keeping good records and being prepared for due diligence. [07:24 - 08:55] - Business valuation methods and determining a sale price. [08:55 - 09:50] - Key factors when choosing a business to buy. [09:50 - 12:39] - Discussion on business type, working hours, and owner involvement. [12:39 - 14:08] - How multipliers are used in business valuation and the value of employees. [14:08 - 15:23] - Ensuring key employees remain post-sale. [15:23 - 16:50] - Balancing emotional attachment with the realities of selling a business. [16:50 - 17:36] - Transitioning from business ownership to retirement or new ventures. [17:36 - 19:29] - The role of a business intermediary and why you shouldn't sell alone. [19:29 - 20:30] - The importance of managing business value during the sale process.   About The Show "Securing Your Brand" is a podcast dedicated to helping entrepreneurs and business owners understand and protect their intellectual property. The show covers key topics related to trademarks, copyrights, and other legal aspects of business ownership. In this episode, business intermediary Janet Badalow joins the hosts to discuss the intricacies of buying and selling businesses, including the importance of understanding assets, intellectual property, and the emotional aspects of selling a long-established company. Janet shares insights on what makes a business sellable, how valuations are determined, and why using a business intermediary can ensure a smoother transaction.