How To Influence Your Viewers Decision Making Process With Branding

Your brain's RAS is designed to conserve energy and keep you alive by focusing only on what it deems important. In branding, this means: Familiarity gets through the gate. Consistency builds familiarity. Repetition trains the RAS to notice your brand. This is why you can walk into a busy grocery store aisle and instantly spot your favorite chip brand, even though you're being bombarded with hundreds of other visual inputs. This weeks episode, I talk about how to ethically use this to highjack your prospects decision making process and market to them at a subconscious level.