EPISODE · May 3, 2022 · 18 MIN
How to keep people on your website for longer (and why you want to)
from Travel Marketing & Media ® · host Sandra McLemore
One day, somebody in a boardroom said this... let's sell furniture to people and make them build it themselves. And let's make them walk around the store following arrows so that they look at every single thing we want them to🇸🇪 You see, IKEA had a plan. They knew what they wanted to sell and what they needed people to do to make those sales. Everyone who visits a store has to walk a route from start to end. They see every display room and product - maybe in a hurry with one eye closed or maybe with a phone snapping photos, either way, they see it. This is my favorite example of having a sales goal and a marketing tactic to support it.You most likely don't have a shopfront like IKEA. Wait... you do. Your website.. and it's open 24/7. So what are people doing when they walk into your IKEA? Are they wandering around aimlessly or are you guiding them with purpose? In this episode, we'll talk about how to keep visitors on your website for longer.
What this episode covers
One day, somebody in a boardroom said "let's sell furniture to people and make them build it themselves. And let's make walk around the store following arrows so that they look at every single thing we want them to". You see IKEA had a plan. They knew what they wanted to sell and they knew what they needed people to do to make those sales. Everyone who visits a store has to walk a route from start to end. They see every single display room and product - may be in a hurry with one eye closed or maybe with a phone snapping photos, either way they see it. This is my favorite example of having a sales goal and a marketing tactic to support it. You most likely don't have a shopfront like IKEA. Wait... you do. Your website.. and it's open 24/7. So what are people doing when they walk into your IKEA? Are they wandering around aimlessly or are you guiding them with purpose? In this episode we'll talk about how to keep visitors on your website for longer. https://podcasts.apple.com/us/podcast/travel-marketing-media/id1589935763 (Get notified) when a new episode drops At Travel Marketing and Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our https://travelmarketingandmedia.com/quiz/ (quiz). Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.
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How to keep people on your website for longer (and why you want to)
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