How to Lead Outbound with Content

In this episode we interview Shubham Saurabh, Senior Manager of Growth Marketing at Daxko.What you’ll learn in this episode:Why leading with content earns more trust than pushing demosHow to write outbound emails that actually get readThe “give to get” approach and how it changes the buyer’s journeyTactical ways to track engagement and intent using soft metricsHow to design outbound campaigns that align sales and marketingStrategies for following up based on real content interactionWhy short discovery calls outperform lengthy demos in early outreachText us what you think about this episode!