How to Legally (and Creatively) Integrate Cannabis into Your Events - Kristy Caldwell & Gopi Sangha

PromoTix University Podcast – Episode 4 🎙️ How to Legally (and Creatively) Integrate Cannabis into Your Events - Kristy Caldwell & Gopi SanghaIn this episode of the PromoTix University Podcast, host Will Royall explores the fast-evolving world of cannabis-friendly events with two industry trailblazers: Kristy Caldwell, founder of Harvest Fest in Oklahoma, and Gopi Sangha, co-founder of High Frequency and The Cusp Agency in California.From underground roots to fully licensed retail and consumption zones at major festivals, Kristy and Gopi share how they’re pushing boundaries—and staying compliant—while creating unforgettable experiences for attendees. You’ll hear what it takes to pull off legal cannabis activations, the realities of working with patchwork state and local regulations, and how to rethink traditional alcohol-driven revenue models.🌱 Gopi dives deep into the behind-the-scenes of California's cannabis lounges, delivery workflows, and festival activations like “Ganja Garden” at Dirtybird Campout. 🌾 Kristy breaks down how Harvest Fest navigates Oklahoma’s evolving laws and why trust and community are the secret ingredients in pulling it off.🔥 Whether you’re eyeing your first 420-friendly event or want to level up your existing production, this episode delivers actionable advice on compliance, marketing, risk management—and how to create high-vibe, high-integrity experiences that resonate with today’s cannabis culture.📖 Chapters00:00 - Introduction to the PromoTix University Cannabis Episode01:14 - The Rise of Cannabis Events and Our Guests Today02:08 - Gopi Sangha's Journey into Cannabis Event Production03:24 - Navigating the Patchwork of Cannabis Policies05:46 - Misconceptions About Cannabis Integration in Events08:12 - Innovative Retail Models: The Ice Cream Truck Approach09:25 - The Ganja Garden Experience at Dirty Bird Campout11:36 - Compliance and Stakeholder Education in Cannabis Events13:48 - Timeline for Cannabis Event Activations15:32 - Navigating Marketing Challenges in Cannabis Events19:56 - Payment Processing and Financial Challenges23:41 - Shifting Demographics, Behaviors, and Consumption Trends26:35 - Revenue Models for Cannabis Activations30:25 - The Future of Cannabis Events and Activations34:17 - Introduction to Kristy Caldwell and Harvest Fest35:03 - The Birth of Harvest Fest36:42 - Navigating Regulations, Vendor Challenges, and Trolley Rides40:32 - Impact of Regulations on Small Growers44:49 - Marketing Challenges in the Cannabis Industry49:23 - Lessons from High Times Festival in Oklahoma51:46 - Ticketing and Event Management Innovations for Cannabis Events55:27 - The Future Vision for Harvest Fest💻 Follow meYouTube: https://www.youtube.com/@williamroyalljrTikTok: https://tiktok.com/williamroyalljrInstagram: https://www.instagram.com/williamroyalljrFacebook: https://www.facebook.com/williamroyalljrLinkedIn: https://linkedin.com/in/williamroyalljrWebsite: https://www.promotix.com/#cannabis #cannabisevents #cannabisfestivals #cannabispolicy #oklahomacannabis #californiacannabis #weed #marijuana #cannabismarketing #ticketing #events