How to Make a Brand Go Viral with Rachael Wilde

Welcome back to my channel! Today I’m joined by Rachael Wilde; the founder of viral skincare brand The Breakout Hack. We get into her wild origin story, from filming robots in hospitals to discovering a breakthrough biofilm-busting technology and launching a brand with her mum. Rachael shares how her products took off on TikTok, what really makes a beauty brand go viral, and how she handled the infamous Gen-Z-Boss-and-a-Mini moment. Plus: the science behind breakouts, her must-have products, and some very unhinged rapid-fire questions.Massive thanks to The Breakout Hack (previously known as tbh skincare) for supporting this episode! It’s skincare that’s smart, affordable, and doesn’t take itself too seriously... just how we like it.To suggest a topic for Chloe to cover, ask her a question or share a confession, send her a DM on Instagram or email: [email protected] to support our show? Clicking 'follow' on Apple and Spotify (today’s version of hitting subscribe) is the best way to do that.This podcast is part of the Kind Regards Network. Follow @kindregardsnetwork to stay in the loop, meet your next audio obsession, and more.Interested in collaborating? Drop us a line at [email protected] - we’d love to hear from you.Questions or topic ideas for Chloe? DM her on Instagram or email [email protected] the show? The easiest way to support is by following on Apple or SpotifySpill The Gloss is part of the Kind Regards Network. To sponsor the show, contact [email protected] Hosted on Acast. See acast.com/privacy for more information.