How to make brains stop and pay attention to your personal brand with Lauren Clemett

Lauren Clemett was an already successful business owner of a marketing agency specialising in working with professionals building a personal brand. But it wasn’t until she sharted showing what she could do through becoming an author of bestsellers, and winning awards, that she realised that it wasn’t enough to be the best - you need to make it easy for people to KNOW you are the bestLauren joined forces with Annette Densham to then found The Audacious agency - specifically designed to help coaches, leaders and consultants become a known brand to help grow thriving businessesLauren’s full of information based around her years of neuropsychology learnings, on how the brain sees and understands brandsThis is such a full, powerful episode of gems and ideas for any small business owner During this episode Lauren and Rachel discuss the following:Why you don’t want to get to the “WOFTAM” stage (and why that’s the point she normally meets her clientsHow to avoid the “itty bitty shitty committee”Why understanding the Amygdala (in the brain) can make us a better marketer for our businessesWhy it’s important to avoid shiny object syndromeHow you can position yourself as an expert.   WEBSITEhttps://theaudaciousagency.com/ IMPORTANT LINKShttps://www.linkedin.com/in/laurenclemetthttps://www.facebook.com/LaurenClemett68 SIGN UP FOR THE WEEKLY ROCKEThttp://bit.ly/RocketLaunchYourBusiness IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODESMAP IT Marketing Facebook groupIdentify’s Free Events and WebinarsIdentify Marketing InstagramIdentify Marketing Facebook PageRachel Klaver WebsiteIdentify Marketing NZ WebsiteIdentify Marketing Australian WebsiteRachel Klaver - LinkedinRachel Klaver - YoutubeSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe